How To Write a Blog: Expert Tips for Writing a Blog That Gets More Traffic

Learn helpful tips for writing a blog and how to write a good blog post. These tips for writing a blog will help you craft engaging content.

Want to learn how to write a blog post people will read?

In this guide, you’ll learn simple, step-by-step tips for writing a blog post that works for your readers and search engines. These tips for writing a blog will help you write a blog that people will find and enjoy reading. You don’t need to worry—if you follow these tips for writing a blog, your audience will stick around.

These expert tips for writing a blog will guide you in creating content that keeps readers engaged. Whether you’re writing your first blog post or you’re an experienced blogger, these tips for writing a blog will help you improve your posts. Follow these tips for writing a blog and you’ll be able to write blog posts that attract more readers and get more attention online.

How To Write A Blog Post People Want To Read?

If you believe writing an excellent blog post is only about choosing the right words, you might overlook some important elements.

There’s much more that goes into creating a successful blog post than just good writing skills.

Many talented writers struggle with blogging despite their strong writing abilities.

How does that happen? Imagine you enjoy writing and creating a detailed, well-researched article that provides all your readers’ needed information.

However, the problem arises when your content is so packed with details that it becomes long, hard-to-read paragraphs. You might skip adding visuals or media content, thinking they could disrupt the article’s flow.

When your blog looks like a giant block of text, readers are likely to click away instead of sticking around to finish it.

Do you think that would be considered a good blog post?

It’s not just about the words you use—you need to think about other crucial factors too:

• Is the content easy to read and understand?
• Does the post grab attention visually?
• Does it effectively address your readers’ questions?
• Can it consistently attract traffic over time?

To help you create a truly outstanding blog post, I’ll guide you on how to tackle all these points and more.

Excited? Let’s dive into some expert tips for crafting high-quality blog content!

Proven Tips for Writing Exceptional Blog Posts

Becoming a skilled writer takes effort, but with regular practice and thorough research, you can quickly elevate your skills and join the league of successful bloggers.

However, writing for the web requires a slightly different approach.

Let’s dive into the essential steps for crafting blog posts that truly capture your audience’s attention and keep them engaged.

Step 1: Pick the Perfect Blog Topic Using the Keyword Research

The foundation of great blog writing starts with choosing the right topic. You need to identify what your audience is curious about and what type of content they’ll eagerly read, ensuring your post continues to drive traffic long after it’s published.

This means focusing on topics that resonate with your readers, such as:

• Feedback and questions from your audience
• Popular discussions in niche Facebook groups or subreddits
• Common industry challenges that people actively seek solutions for
• Insights gained from analyzing your competition through keyword research

By choosing a topic that aligns with these interests, you can create a blog post that truly resonates with your readers.

Tools like BuzzSumo are excellent for discovering trending topics in your niche that you can turn into engaging blog posts.

For even more inspiration, explore our recommended SEO tools to find blog post ideas with high search volume and traffic potential.

Need a little extra help? Check out our curated list of blog post ideas that are versatile and work across nearly every niche.

Step 2: Conduct Thorough Research

Once you’ve settled on a topic, it’s time to dive into research. Look at the first page of Google and study your top competitors. Identify areas where you can create a post that’s more detailed, helpful, or engaging. If you can’t produce content that stands out, it’s better to rethink the approach.

You don’t need to be an expert on the subject, but thorough research ensures your content adds real value to your readers.

Step 3: Take Notes and Build an Outline

While researching, keep a notebook or Google Doc nearby to note down important points. Use these notes to structure a clear and organized outline for your blog post.

Creating an outline while researching helps ensure your content stays focused and covers all the important aspects of the topic. Every successful blog post starts with a solid outline.

Step 4: Begin Writing Your Blog Post

With your outline ready, you can now focus on drafting your blog. Writing directly in your WordPress dashboard can save time and streamline the process, the need for copying and pasting content from other tools later.

Have trouble getting started or finding yourself stuck and distracted while writing? Don’t worry—check out our tips on how to write faster, and you’ll soon be creating more blog posts in less time!

Step 5 – Hook Your Readers With a Great Opening

Grabbing your reader’s attention from the start is crucial. If your introduction is dull, they’ll likely skip the rest of the post.

Many writers prefer drafting the body first and saving the intro for later. A great way to begin is by posing a question that highlights your reader’s problem. Then, tell them how your post will help solve it.

Another approach is to spark curiosity, as done in this guide, to make readers want to uncover more. You aim to create intrigue and encourage them to stay until the end.

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Step 6 – Write As You Talk

Your writing style and tone matter as much as the content itself. Writing conversationally makes readers feel as though you’re speaking directly to them.

This approach helps build trust and connection. Readers will feel you’re genuinely trying to help solve their problem, fostering loyalty and engagement.

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Step 7 – Format It for Scannability

Online readers often scan content instead of reading word-for-word, so formatting is critical to keeping their attention.

Here’s how you can make your posts easier to scan:

• Use Subheadings: Organize your content into sections with clear subheadings.
• Write Short Sentences: Keep your sentences concise for better readability. Tools like Hemingway Editor can help ensure your writing is easy to understand.
• Keep Paragraphs Short: Limit paragraphs to 2-4 sentences to avoid overwhelming readers. Use one-sentence paragraphs occasionally to add emphasis.
• Add Bullet Points: Use bullet points for lists to make the content visually appealing and clear.

Proper formatting encourages readers to stay longer and absorb more information.

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Step 8 – Use Images for Visual Engagement

Adding images to your blog posts makes them more appealing and helps break up text. Visuals can convey ideas that words may struggle to express.

Here are some stats from Quick Sprout showing the impact of images:

• Posts that include images receive 94% more views compared to those without.
• Readers spend more time on posts that include visuals.

Platforms like Shutterstock, Unsplash, and Canva offer great tools for finding or creating high-quality visuals.

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Step 9 – Add a Compelling Call to Action (CTA)

A blog post isn’t complete without a clear call to action. Whether you want readers to sign up for a newsletter, leave a comment, or share your post, make your CTA compelling.

Focus on benefits: What will your readers gain by taking action? For instance, if you ask them to subscribe, highlight the exclusive tips or updates they’ll receive.

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Step 10: Add a Featured Image

A featured image grabs attention and encourages clicks. Ensure it’s attention-grabbing and closely tied to your content.

Use platforms like Pixabay or Canva to find or edit images. A good featured image can boost engagement and help your post stand out on social media and search engines.

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Step 11 – Level Up Your Search Engine Optimization (SEO)

If you want your blog to attract traffic, optimizing for SEO is essential. Use an SEO plugin like All in One SEO or Yoast to make things easier.

Key steps include:

• Adding a focus keyword, H1 title, SEO title, and meta description.
• Use keywords naturally throughout your content.
• Ensuring your word count is above 1,000 for in-depth coverage.
• Optimizing images with descriptive names, alt text, and proper sizing.

These practices will help improve your ranking on search engines and attract more readers.

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Step 12: Edit Your First Draft

Once your draft is ready, proofread it thoroughly. Reading it aloud can help you spot errors and improve flow.

Utilize tools like Grammarly to check for spelling and grammar errors. Ensure your post is clear, polished, and error-free before hitting publish.

Step 13 – Craft a Great Headline & Publish Your Post

A compelling blog post title is just as important as the post itself. Without an enticing headline, even the best content might go unnoticed. A great headline pulls readers in and sparks their curiosity.

Follow these tips to craft a headline that grabs attention:

• Use Emotional Trigger Words: Words like “surprising,” “amazing,” or “unbelievable” stir curiosity and motivate people to click. Tools like Monster Insights’ Headline Analyzer can help you perfect your titles.
• Keep It Short and Punchy: Aim for 60 characters or fewer. Short, snappy headlines are more readable and memorable, increasing the chances of clicks.
• Ask a Question: Frame your headline as a question that speaks directly to what your audience wants to know.
• Leverage Curiosity Gaps: Leaving something out of the headline creates a “curiosity gap,” compelling readers to click and find out more.
• Use Numbers and Statistics: Headlines with numbers, especially odd ones, indicate your post contains valuable, actionable information.
• Include Your Target Keyword: For SEO, make sure to include your main keyword in the title, ideally at the beginning.

While you don’t need to include every tip in every headline, having your keyword is a must if you want to rank on Google.

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Wrapping Up – You’re Ready to Publish!

Now that you know how to write a blog post that not only attracts readers but also gets them to engage, you’re ready to share your wisdom with the world.

Wasn’t that easy? By following these steps, you’ll be crafting blog posts that readers love, helping you grow your blog, and mastering the art of writing with ease.

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Good Blog Post Examples

Here are a few blog posts that excel in execution and can serve as inspiration for your work:

• 164 Best Email Subject Lines to Boost Your Email Open Rates OptinMonster does an excellent job of being comprehensive and engaging. With great multimedia content like videos and graphics, it draws readers in and encourages sharing.
• Paleo Diet Beginner Guide: 7 Things to Know Before Eating Like a Caveman Steve Kamb’s post on Nerd Fitness has over 2,000 comments and 45,000 likes on Facebook. It’s filled with value, offering readers photos, videos, and even an app—an all-around incredible resource.
• 40 Most Common WordPress Errors and How to Fix Them: The wp beginner’s guide is perfect for beginners, as it’s both detailed and easy to follow. A great example of how-to content that serves its target audience well.

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How do I get 1000 views on my blog?

You write a blog post and you want to get 1,000 views on it, but the easiest way to do that is to do search engine optimization, the other thing is to share your posts on social media, run ads on meta if possible, and go visit your competitor’s sites and get them to do guest posting for your website so that your blog can rank faster in Google and you can get traffic and you can monetize it with Google Adsense and earn a good monthly income.

Blog Writing in Closing

Have you ever had a blog post go viral or generate great results? We’d be excited to hear about your experience!

Before you hit publish on your next post, refer to our ultimate list of blogging tips to ensure you’re making the most out of your writing.

If you enjoyed this guide, don’t forget to check out our tutorials on how to start a blog and how to install WordPress!